Insieme
Services
Branding / Packaging / UX/UI / Social Media
Client
Insieme
Year
2022
Insieme is a brand founded on connection, shared values, and the strength of community.
Created by three brothers living across Australia, Italy, and Mexico, the identity reflects the idea that meaningful bonds can remain strong despite distance, uniting people through purpose and collaboration.
The concept behind Insieme is rooted in togetherness. Although the founders are based in different parts of the world, they are connected by a common vision and a shared sense of identity. The brand needed to translate this personal story into a visual language that feels human, inclusive, and authentic, capturing the idea of connection as both emotional and structural.
At the centre of the identity sits a custom monogram built from the initials of each founder. By combining these letters into a single symbol, the mark represents unity through individuality, where separate elements come together to form something stronger. The monogram acts as a visual anchor for the brand, reinforcing the idea of collaboration and shared ownership while remaining refined and understated.
The visual system was designed to be minimal and clean, allowing form and composition to communicate elegance and confidence. Restrained typography and carefully balanced layouts give the identity a timeless quality, while bold moments of contrast ensure it remains striking and memorable. This balance reflects the brand’s character: sophisticated yet approachable, considered yet expressive.
The identity was extended across a wide range of touchpoints, including posters, animations, packaging, website design, photography, and social media. Across every application, consistency plays a key role, ensuring the brand feels cohesive while adapting naturally to different formats and contexts. The result is a flexible and enduring identity that reflects Insieme’s core belief in connection, collaboration, and shared experience.
