Tener Skin
Services
Branding / Packaging
Client
Tender Skin
Year
2023
Tener Skin is a skincare and beauty brand focused on care, formulation, and clarity.
The identity was designed as a flexible system that allows a diverse product range to coexist within a calm, recognisable, and cohesive visual language.
Tener Skin required an identity capable of supporting multiple product categories without losing consistency or focus. From skincare treatments to beauty products, the brand needed a system that felt organised and intentional, allowing each item to stand on its own while clearly belonging to the same family.
At the core of the identity is a structured colour logic inspired by classification and order. Each product is assigned a distinct accent colour, creating immediate differentiation while maintaining a consistent foundation through typography and layout. This approach allows the range to expand without fragmenting the brand.
Typography plays a central role in establishing balance and clarity across applications. A restrained typographic system anchors the identity, creating continuity across packaging, digital touchpoints, and communication materials. This consistency allows variation to occur through colour and composition rather than form.
A defining element of the system is the use of the dot as a recurring graphic motif. Referencing a single drop of skincare product, it represents care, precision, and formulation. Applied with intention across layouts and packaging, the dot introduces rhythm and focus, grounding the identity in the tactile nature of the product while adding depth and character to the visual language.
