Three Hummock Island
Services
Branding / UX/UI / Social Media / Photography
Client
Three Hummock Island
Year
2024
Three Hummock Island is a secluded island retreat shaped by serenity, natural beauty, and refined simplicity.
The brand identity and visual direction were designed to reflect the tranquil coastal landscape, capturing both atmosphere and place through a considered aesthetic that feels timeless and grounded.
The identity for Three Hummock Island was created with one guiding principle in mind: to complement and celebrate the natural environment rather than compete with it. The island’s landscapes are defined by quiet moments, expansive horizons, and subtle shifts in light. The visual system mirrors this experience through restraint in form and harmony in composition, giving the brand a presence that feels both confident and unobtrusive.
Central to the identity is a refined monogram derived from the initials THI, constructed with careful proportion and balance. This mark functions as a seal of place and experience, evoking a sense of exclusivity and thoughtful craft. Its minimal geometry reflects the simplicity of the island’s architecture and terrain, allowing the brand to hold its own across applications without overpowering the imagery or the visitor’s own experience.
Photography plays a significant role in bringing the brand to life. Through our lens, we sought to capture the essence of Three Hummock Island’s breathtaking landscapes and tranquil vistas. Images focus on atmosphere, light, and texture, highlighting quiet moments that define the retreat’s character. These visual narratives work hand in hand with the identity, reinforcing the sense of stillness and connection to place at every touchpoint.
The colour palette of warm greys and deep blues draws directly from the island’s coastal setting, echoing stone, sea, and sky. Paired with generous whitespace and a calm typographic rhythm, the system creates a visual language that feels grounded and serene. Across printed materials, signage, and digital environments, the identity maintains a consistent tone that supports the island’s promise of escape, reflection, and quiet luxury.
