Conoce+
Services
Branding / Animation / Editorial / Signage
Client
Conoce+
Year
2024
Conoce is a series of public health conferences in Mexico focused on cancer awareness, education, and community support. The project brings together medical professionals, patients, families, and advocates to share knowledge, inspire action, and foster understanding around cancer, all under a visual identity rooted in transformation, growth, and collective resilience.
Design inspired by life’s smallest units — the Conoce brand brings the beauty and complexity of cellular division into a visual identity for cancer awareness.
Conoce + visual identity was designed to reflect how cancer behaves using mitosis the process of cellular division and regeneration. By drawing inspiration from the microscopic world of cells as they divide and multiply, we developed a brand system that both speaks to the scientific context of the subject and metaphorically represents growth, connection, and community.
The logo and graphic language are built on interconnected forms and dynamic geometry, evoking cellular structures in motion. These shapes capture the idea of division and expansion while also symbolising unity and continuity. Central ideas within cancer research and community dialogue. The identity communicates both the complexity of the subject and the humanity at the heart of Conoce + mission.
This visual system was carried through all applications, from the conference program and posters to banners and social media graphics. Across every touchpoint, the identity balances clarity, urgency, and visual rhythm, creating a cohesive brand experience that resonates with diverse audiences. By combining precision with approachability, the Conoce identity supports an important purpose: to educate, empower, and connect.
As a whole, the Conoce identity does more than unify a suite of materials. It creates a visual framework that supports meaningful dialogue and reflects the purpose of the conference itself. Through thoughtful use of form, pattern, and rhythm, the brand not only conveys information with clarity but also fosters connection and engagement among participants. By linking scientific metaphor with human experience, the identity helped position Conoce as both a source of knowledge and a gathering space for community, reinforcing the project’s mission to educate, empower, and create lasting understanding.
