UBOMI
Services
Branding / Social Media / Animation
Client
UBOMI
Year
2025
UBOMI is a next-generation fitness platform built around strength, consistency, and progression.
Designed as an all-in-one solution for personal trainers and boutique gyms, the brand brings together advanced technology and a human-centered identity to support performance, engagement, and long-term growth.
UBOMI set out to challenge the conventions of the fitness technology industry, a space often defined by cold interfaces, generic branding, and purely functional experiences. From the outset, the ambition was to create a brand that communicates power and strength without aggression, balancing performance with approachability and innovation with clarity.
At the core of the identity is the idea that true strength comes from structure and discipline. Rather than relying on loud colors or overt athletic symbolism, the graphic system expresses power through geometry, repetition, and rhythm. Inspired by Xhosa design patterns, the system translates cultural references into a contemporary visual language that feels grounded, confident, and enduring.
This approach allowed the brand to move beyond a single logo and function as a cohesive system. Patterns, icons, and graphic elements work together to reinforce consistency across applications, reflecting the idea that progress is achieved through repetition and cohesion rather than spectacle.
Bold typography and a restrained neutral palette give the identity visual weight and authority, while subtle variations introduce movement and energy. Designed to scale across digital interfaces, editorial layouts, and physical environments, the result is a living identity that supports UBOMI’s ambition to lead the future of fitness technology.
